IRANIANS IN TEL-AVIV
For 3 weeks, 70 buses in the Tel-Aviv area were carrying posters of 12 faces, of Iranians & Israelis that are saying the same message, on mass media. we were targeting the people on the streets, those who don’t have facebook and had never heard about us, so we decided to start with the positive “we love you” slogan.
We advertise. for peace.







Being an atheist in the Arab world means you have to get use to feeling worthless. Your own family excludes you. Things that makes them laugh make you cry. Your words don’t make sense to them and you can’t stand their words anymore. Your dreams are their worst nightmares and your goals go against their will. I don’t know if my love for them can overcome my fear that one day they will turn against me… once they know who i am really
–Ahmed, 26, CAIRO

PEACE it’s VIRAL
PEACE starts with the people, one person at a time. Today it’s easier than ever to connect and reach out to one another. We can talk, we can meet, and we can start a new friendship without even leaving our homes just by the click of a button. One new person, One new connection. Peace is when we see and treat each other as people. All we have to do is talk.
Meet the SANDBOX
