In March 2012, as war between Iran and Israel seemed imminent, Ronny Edry (graphic designer) posted a photo of himself and his daughter on Facebook with the caption:
“Iranians, we will never bomb your country. We <3 you.”
This message of hope immediately went viral and gained international notoriety. It gave birth to the ISRAEL LOVES IRAN Facebook community – where people from across the region and the world called for peace, not war.
ISRAEL LOVES IRAN later spawned a series of satellite communities and the WE LOVE YOU movement was born.
In early 2013, an umbrella body was established – THE PEACE FACTORY
Its purpose is to be the engine and the fuel behind the WE LOVE You communities, to connects people around the Middle East, giving them a face and a voice. to promotes peace in the Middle East through social media
With every new person that join’s our community we are moving one step closer towards making the hope for peace in the middle east a reality.
Since we started, we have launched successful campaigns and programs such as“not ready to die”, “friend me for peace”, “coffee with you” and workshops ….
Ronny Edry: Co founder
Michal Tamir: Co founder
Palestine Loves Israel: Joujou
Israel Loves Palestine: Noa
Iran Loves Israel: Majid
Iran Loves Israel & Palestine: Roya Mobasheri
contact us: Peacefactory2012@gmail.com
WE MAKE PEACE VIRAL
Once you see your enemy as a human being similar to yourself, being expressing his love and understand he doesn’t hate you as years of propaganda succeed to make you believe, you can never go back to blind hate, then you can start to know each other
and you will be ready for peace
Ronny Edry is a graphic designer, teacher, father and frequent Facebook updater. While he often posted images on the site without much fanfare, in March of 2012 one of his images garnered international attention. The image showed himself and his daughter, along with the words “Iranians, we will never bomb your country.
We heart you.” The image became a catalyst for dialogue between the people of two nations on the brink of war, starting an online movement the “we love you” community and the PEACE Factory
Ronny grew up in Paris, France, and has lived in Israel since 1989. He teaches Visual Communication, an illustrator, author of graphic novels
He is the owner and founder of “Pushpin Mehina” a prep school for art and design.
He has received awards for his works as a Graphic Designer, and has taken part in numerous art exhibitions.
Ronny has always been involved with social topics and political media and has been a constant voice with his social awareness posters of many topics.
Founder of the Peace Factory and the Israel loves Iran project
SUPPORT THE PeaceFactory
BUY A FRIENDSHIP
The SANDBOX shares the lives of people from across the Middle East
Their daily lives and their childhood memories, their favorite dishes and the places they call home.
In the the SANDBOX, people reveal their fears, their hopes and their dreams.
Created by and for the people of the Middle East, theSANDBOX uses words, imagery and illustrations to share personal stories and convey a simple message: WE ARE THE MIDDLE EAST.MEET THE SANDBOX
ADD YOUR HEART
By adding your Name, you become part of our story.
By adding your Heart, you make it easier for others to follow.
Each time you’re adding your Name
you’re becoming part of the SANDBOX
Each time you’re adding your Heart
you’re making the SANDBOX story possible
WE MAKE PEACE VIRAL
Peace is possible.
In fact, it’s our only option.
WE want to “re-humanize” the Middle East by telling its story one person at a time.
We are sharing the good news, funny anecdotes, and experiences of people across the region
We can begin to see each other as individuals rather than stereotypes.
This is how we build bridges over countries
This is how we connect to each others
This is how we Make Peace Viral
SANDBOX is powered by the PeaceFactory and SmallGiant
Ronny Edry Co founder/Editor in Chief
Ronny on FB
Michal Tamir Head of editorial /Illustrator
Dror Mandelbaum Chitayat Executive Director /Chief Producer
Chloe Portheault Research
Galina Tarnarutsky Gaphic Design
David Web development
Joana Osman Editor
Yonatan Zlotogorski Editor
Abigail Blatt Intern
Berry & Danny Liberman: Co founders
contact us: firstname.lastname@example.org
WE WANT YOU
Live in the Middle East and want to share your story?
Have a friend who’d like to join us?
Drop us a line!
Be part of the SANDBOX!
Tell your story, share your perspective, and bring YOUR Middle East to life.
Share your story and help make peace viral!