IRANIANS IN TEL-AVIV
For 3 weeks, 70 buses in the Tel-Aviv area were carrying posters of 12 faces, of Iranians & Israelis that are saying the same message, on mass media. we were targeting the people on the streets, those who don’t have facebook and had never heard about us, so we decided to start with the positive “we love you” slogan.
We advertise. for peace.
PEACE it’s VIRAL
PEACE starts with the people, one person at a time. Today it’s easier than ever to connect and reach out to one another. We can talk, we can meet, and we can start a new friendship without even leaving our homes just by the click of a button. One new person, One new connection. Peace is when we see and treat each other as people. All we have to do is talk.